Alexis Ralphs

Hello! I'm Alexis, owner of One Hundred Toys, the website dedicated to learning through play for the under 5s. Despite our name, we no longer sell toys. Our focus is on courses and guides for parents. We aim to give children the skills they need to thrive, and to empower families to make their own choices around toys and playtime. As a father with a background in teaching, I believe that children should have a life rich in experiences – and fun – in those precious years before school begins. The formula is simple: open-ended play. Toys are nice, but you don't need many. The key is to leave time for exploration and discovery with simple materials that ask the right questions. We are shaping creative self-starters who make their own fun.